Gary Weinstein presented us with a Wine Bar meets Trattoria restaurant concept. We dissected the drinking and dining experience to create a chic and social environment that would be fitting for their New York cum New Canaan crowd.
Barolo already had a basic logo design. We kicked it up a notch by adding the descriptive details, “Trattoria” and “Wine Bar”. The concept was to emphasize the two differing but cohesive aspects of their Restaurant model. We designed a logo, menus, coasters and place mats, to-go materials, stationary, gift cards, website, and coordinating social media platforms. Additionally, we created some extra-special custom content for the owners including a bike jersey, stickers, and a stamp.