Full-time realtor and owner of Boston Bayside Properties, Jessie Cuddy, was ready to update her company’s brand. She came to Blanc looking for an updated logo and brand profile. We wanted to stay away from obvious symbolism and chose to be influenced by the name, not the industry. We created a pattern-like logo that easily translates depending on the application. We also paired the new logo with an updated type set and color palate to modernize the full brand.