BRANDING, WEB DESIGN + DEVELOPMENT, MEDIA, STRATEGY, PHOTOGRAPHY

DUSTIES SOUTHERN STYLE BUFFET

Client

The Brief

Our primary objective was to Revamp Dusties' digital presence, improve client sentiment, and enhance their online reviews and food imagery.

Established in 1997 by Dr. Kenneth, Dusties Southern Style Buffet is a renowned soul food restaurant known for its resilience and community service. Despite the challenges of COVID-19, it remains a staple in the community, thanks to Dr. Kenneth's entrepreneurial spirit and dedication to feeding the community, especially children.

Blanc Agency successfully revitalized Dusties Southern Style Buffet’s brand, improved customer engagement, and significantly enhanced its online presence and reputation.

Challenge

Dusties Southern Style Buffet faced challenges with an outdated website lacking essential information, negative customer sentiment and reviews, inconsistent pricing, and poor-quality food images.

Result

  • Implementation of metrics to track site engagement leading to enhanced traffic sources:

    • Increased traffic from social media

    • Google organic search traffic increased

    • Increased website visits and engagement

  • Developed a customer loyalty program to boost interaction

Solution

  • Created a fresh, vibrant brand presence and built a user-friendly website on Wix.

  • Added new copy to website to showcase new brand voice.

  • Responded to negative reviews and added table tents to encourage positive reviews.

  • Developed innovative ideas to increase profits, such as branded merchandise.

  • Took professional photos of menu items and added them to the website and delivery platforms like Uber Eats, DoorDash, and GrubHub.

Elevate your launch.

Elevate your presence.

Elevate your experience.

Elevate your launch. Elevate your presence. Elevate your experience.